The tool provides a list of “Broad Match” terms by default, which contain your starting keyword(s) and close variations. Once you rank well, you can get consistent organic traffic without paying for visitors. A search made using images rather than text or voice is commonly called visual search. There are many websites and apps that are incorporating visual search including Pinterest Lens, Google Lens, Online retailers like IKEA, and more.
Reaping the benefits of your SEO labor may be a bit of a slow process at first, but SEO Anomaly once you’ve managed to achieve some results, your success will build upon itself. When we analyzed millions of Google search results to learn more about Google’s CTR, we found that using question title tags significantly boosted CTR. Well, it’s 10x easier to hop on a podcast than pitch, write, edit and publish a guest post.
The image below is an example of a blog post from the Content Marketing Institute that has a backlink to the HubSpot Blog post that you’re reading right now. By earning links from respected websites, you’ll increase your topic authority and ranking ability. Essentially, the more quality backlinks you have, the more reputable search engines will consider your site.
Publish Helpful Content for Your Audience
The algorithm considers over 200 factors to determine rankings, and the list is constantly updated. Yes, you can do SEO yourself, especially if you run a small to medium-sized website and have the time and willingness to learn. There are plenty of online resources, tools, and communities that can help you get started. However, DIY SEO requires a significant investment of time and usually a high level of frustration tolerance to learn the ropes and stay updated with trends and best practices. Building an in-house team gives you complete control over your SEO strategy, but it requires a significant investment in hiring and training staff. This approach is best suited for larger businesses with ongoing SEO needs.
My Top SEO Tools for 2025
- You can also focus on your blog and create useful content—such as infographics, case studies, white papers, surveys, or statistics—that others will want to reference.
- Ahrefs has been the number one tool in our SEO tool belt for many years.
- You can use the Lighthouse extension for Google Chrome to see if your current site is performing well.
As an example, our product marketing team optimized Marketing Hub’s page to a T. It can cross-reference hundreds of thousands of sources to determine whether you’re an authority in the field. These days, SEO isn’t just about writing SEO-optimized content and hoping the algorithm will discover you.
Identify Your Seed Keywords
Unlike traditional SEO, GEO focuses on structuring content to be easily interpreted and utilized by generative AI models, aiming to be featured in AI-generated responses. Talk like your audience, and search engines will love you for it, ranking your website higher in SERPs and bringing in more high-intent traffic. Instead of typing short, stiff keywords, people talk to search engines like they’re talking to a friend.
