So for WebFX, branded keywords would be something like “WebFX SEO services.” Once you have the results for your company, look at what pages are included in the results. An example of a long-tail keyword is “bakeries near Harrisburg, PA.” This specific keyword will attract leads interested in bakeries near Harrisburg. Similarly, other long-tail keywords help you drive more qualified leads that are looking for your business.
Enhance your user experience
Low engagement rates can hurt your results, as users might stop visiting your site. You can use the Performance Report in Search Console to see which pages and queries drive the most clicks and impressions. This will also highlight low CTR pages — ranking well but failing to attract searchers. Then, check the Page Indexing Report for crawl errors, warnings, or blocked pages and review the Core Web Vitals Report to find pages failing on speed or usability metrics. Remember that you don’t have to fix everything, but prioritize the most important issues you feel will have the most impact. Identify, prioritize, and fix 170+ technical and on-page SEO issues.
Affiliate link optimization
It provides valuable insights into keyword research, in-depth technical SEO audit issues, competitive and SEO analysis, backlink analysis, and more. Translating a website is time consuming and costly—because you’ll need to put in effort and ensure all versions show up in the relevant search results. But it does give a better user experience by catering to different users who consume content in different languages. If there are no robots meta tags on the page, search engines consider that as index, follow, meaning that they can index the page and crawl all links on it. From this, the audit tool creates an in-depth report on everything it finds to help you identify and fix any issues that are hindering your site’s performance. Keyword Rank Checker gives you the ability to get instant access to any domain’s ranking keywords.
From B2B SEO to eCommerce SEO, we have unrivaled experience crafting custom digital business solutions for enterprise organizations. We utilize software to protect our clients from algorithm updates and search rankings losses. If a minor SEO hiccup occurs with your search results, we notice it and swiftly take action. Google Search Console and Google Analytics are the best place to start for an enterprise-level BHS Links SEO audit. SEO tools like Ahrefs and SEMRush will also crawl and audit your website.
Instead of scrapping everything, we decided to consolidate the information. A Google penalty can be disastrous, but if you’re in the same situation, don’t panic. Make sure you always follow the best link-building practices to avoid such issues. Go through all your SEO issues in the All issues overview report.
- After auditing hundreds of websites, the biggest pattern I notice isn’t complex technical SEO issues, though they do matter.
- Yes, I have successfully recovered from a manual action penalty related to spammy and hidden content on one of my test websites.
- You’ll see suggested improvements, such as minimizing JavaScript execution, using browser caching, or deferring non-critical JavaScript.
- These standards encompass protocols, languages, and guidelines that govern various aspects of web development, including HTML, CSS, XML, and more.
- I’m glad that you mentioned those five tools which could be beneficial for people like me to do a proper SEO audit.
- Go through and fix each of these issues to improve your website’s performance.
They harm SEO, as search engines view broken links as a sign of neglect or poor site quality. Broken links prevent search engines from properly crawling and indexing your site, which reduces its visibility in search results. An SEO audit is essential for maintaining and improving the website’s search engine performance.
Most pages ranking for “headphones” are product or category pages. This indicates that searchers are in buying mode, not learning mode. Paste in a URL, and it’ll kick back a “speed score” for both desktop and mobile. Since 2004, OuterBox has provided professional SEO audit services to hundreds of businesses across the country.
These AI-generated summaries now appear at the top of many search results, making it even more important to optimize your content to be included as a source. Select the ones that are relevant to your website and click the “Start outreach” button in the top-right corner. The list will likely reveal some hidden keyword opportunities you may not have considered. Authority score has the strongest correlation with ranking ability. So pay special attention to this metric when comparing your site with competitors.
It’s also critical that your company invests in an SEO audit at the beginning of a new digital marketing or SEO strategy. With this proactive step, your company — and agency — launches the best possible campaign. While you may not need audits as frequently as a company that manages their SEO in-house, a routine audit still offers value. It can help your business, as well as your account manager, spot areas for improvement, which can lead to significant changes in your online visibility. It examines the speed of your website, as well as identifies ways to improve your site’s speed. A faster website can have a tremendous impact on your company, as a one-second speed boost can increase conversions by seven percent.
